Agent Labs — Early access

The self-optimizing
marketing engine.

AI agents that build, test, and evolve your landing pages, emails, ads, and lifecycle flows. Describe what you need. Flywheel does the rest.

rocket_launch Apply for Private Beta How it works
flywheel — scheduling-feature campaign
radio_button_checked live
Conversions shopping_cart
847
arrow_upward 23.4%
Demo bookings event
312
arrow_upward 18.7%
Cost / acquisition payments
$4.12
arrow_downward 31.2%
Conversion rate — 14 days
Champion Challenger
Feb 12
Champion: 3.2%
Challenger: 3.0%
Champion Pain-point hero + sticky CTA
4.8%
Challenger Social proof + inline CTA
5.2%
auto_awesome

Challenger is outperforming by +0.4% after 2,400 sessions. Statistical significance at 89% — ~400 more sessions needed before promotion. Main difference: users engage 38% longer with social proof section.

The problem
Marketing automation is stuck
in a manual loop.

Eight stages. Weeks per cycle. Insights arrive too late to act on.

cancel The old way

  • Creative brief & strategy3–5 days
  • Design & copywriting2–4 days
  • Stakeholder approval1–3 days
  • Build & QA2–3 days
  • Launch & send1 day
  • Wait for data7–14 days
  • Reporting & analysis2–3 days
  • Adjust & redesign3–5 days
Total cycle3–5 weeks
vs

check_circle The Flywheel way

  • Signal detectedinstant
  • Strategy & variants generatedminutes
  • Guardrail reviewoptional
  • Build & deployminutes
  • Live testing & measurementreal-time
  • Auto-optimise & evolvecontinuous
  • Insights fed backcontinuous
  • Next cycle beginsautomatic
Total cyclehours, not weeks
Chat-centric
Describe it.
Flywheel builds it.

Your team sets goals and guardrails. Flywheel handles the building, testing, and optimizing.

Build from your brand templates
  • check Brand stylesheets — colours, typography, spacing
  • check Sub-brand variants — product lines, regional themes
  • check Shared assets — logos, imagery, icon sets
  • check Tone & voice guides — messaging rules, dos & don'ts
  • check Template library — approved layouts, component patterns
Just describe it
  • check Plain English prompts — tell Flywheel what you need
  • close No drag-and-drop builders
  • close No config files
  • close No design briefs
flywheel / campaign-agent
Flywheel Agent
Connected to workspace. Brand assets loaded, 3 personas synced.
persona_query: "growth marketer"
brand_css: load styles
Launch a campaign targeting SMB owners
Flywheel Agent
Analysing your audience data. I see 2,400 SMB sessions last month with a 3.2% conversion rate...
campaign_builder: init
Flywheel Agent
Ready to build. Choose your campaign type to get started.
Try a staged demo arrow_downward
The stack
Seven tools. One system. Use one or all.

Every tool works standalone. Together, they compound into an autonomous engine.

web

Landing Page Builder

Self-building pages behind a stable URL. Your ad campaign never changes — the page evolves itself.

Channel
mail

Email Test Variants

Base email + goal in, hypothesis-labelled variants out in minutes. Export to HubSpot, SFMC, Braze.

Channel
groups

Persona & Cohort Builder

MCP-style protocol for customer intelligence. Machine-readable personas any tool can query.

Foundation
autorenew

Feedback Intelligence Loop

Signal → Act → Measure → Evolve. The orchestration layer that makes everything self-optimizing.

Orchestration
ads_click

Ad Creative Generator

Platform-native ad variants for Google, Meta, TikTok. Message-matched to your landing pages.

Channel
loyalty

Lifecycle & Retention

Onboarding, upsell, churn prevention, win-back — describe the flow, AI builds and optimizes it.

Channel
dashboard

Campaign Intelligence Dashboard

The one visual frontend. Auto-generates when campaigns go live. Dynamic layout per campaign type. AI narrates what's happening.

Intelligence
electric_bolt Auto-boots when campaigns go live
track_changes Outcome-first metrics, not vanity numbers
chat_bubble_outline Chat-queryable — ask questions about your data
auto_awesome AI explains what's happening and why
Powered by DataSpec
Unified data intelligence
platform.

Connect Flywheel to DataSpec and connect all your other platforms into a single, real-time, AI-ready data layer. Not just storage — but an additional intelligence layer that makes every tool smarter.

bolt

270+ Integrations

CRMs, payment processors, analytics, ad platforms — connected out of the box.

sync

Real-Time Sync

Bidirectional. Offline-first with auto-sync when reconnected.

memory

AI-Ready Data

Structured for AI agents and automation. Every tool queries DataSpec directly.

lock

Enterprise Security

End-to-end encryption. Data sovereignty. Full audit trails.

hub

Unified View

Behavioural data, purchases, campaigns, CRM — one place, one truth.

public

Industry Agnostic

SaaS, ecommerce, services, marketplace — any industry, any model.

Modular adoption
Start with one tool.
Scale to the full stack.

Every tier delivers standalone value. No all-or-nothing commitment.

Free
Starter
Get started fast with one tool.
1 tool of your choice
Channels
  • check Any single tool
  • check Chat-driven setup
  • check Brand template support
Intelligence
  • check Built-in data store
  • remove No cross-tool intelligence
  • remove No dashboard
Support
  • check Open source core
  • check Community support
Coming soon
Free
Growth
Scale your channels with intelligence.
3 tools included
Channels
  • check Landing pages
  • check Email test variants
  • check Ad creative generator
  • check A/B test variants
  • check Brand template support
Intelligence
  • check Persona & Cohort Builder
  • check Cross-tool intelligence
  • check Shared brand asset library
Support
  • check Everything in Starter
  • check Email support
Coming soon
Contact us
Full Stack
The complete autonomous engine.
All 7 tools
Channels
  • check All channel tools
  • check Lifecycle & retention flows
  • check Signal → Act → Measure → Evolve
Intelligence
  • check Everything in Growth
  • check DataSpec unified data layer
  • check Full feedback loop
  • check Campaign Intelligence Dashboard
Support
  • check Assisted implementation
  • check Priority support
Contact us
Private beta · Q2 2026
We're opening up
to early testers.

Flywheel is in private beta. Sign up below and we'll invite you to a testing account with full access to the stack.

Frequently asked
Technical Flywheel is delivered as a production package with access provided through GitHub. This is not a point-and-click install — it requires a degree of technical understanding to implement fully. You'll need familiarity with deployment pipelines, environment configuration, and your existing marketing stack to get the most out of it.
No. Flywheel is an agent and automation platform, not a hosted SaaS product. It runs within your infrastructure and integrates directly with your existing systems. This gives you full control over data, configuration, and how deeply the framework is embedded into your workflows.
Optional Assisted implementation is available for a fee. If you purchase Flywheel alongside DataSpec, implementation is included through DataSpec's setup fee — so you get end-to-end deployment support at no additional cost.
Beta We currently have 7 organisations running all or some of the Flywheel framework in production. These teams are using Flywheel in alignment with Zoho, HubSpot, and Salesforce CRM, marketing automation, and reporting workflows.
Technical You'll need someone comfortable working with GitHub repositories, environment variables, and deployment tooling. Understanding of your CRM and marketing automation platform (Zoho, HubSpot, or Salesforce) is also needed to configure integrations. This isn't a no-code tool — it's built for teams with technical capability or access to technical support.
The Flywheel platform itself is free during the private beta. However, the platform requires an OpenAI or Anthropic API key to power its AI agents. Usage of these APIs carries costs set by the respective providers, which vary depending on your volume and the models used. You bring your own key — Flywheel never touches your billing relationship with the provider.
info

Before you apply

Flywheel is a technical product. It is not a point-and-click SaaS solution like HubSpot or ActiveCampaign — it requires some technical understanding to implement correctly.

The platform itself is free during the private beta, but requires an OpenAI or Anthropic API key to power its AI functionality. Usage of these AI APIs carries costs set by the respective providers, and is not covered by Agent Labs.

Stop designing campaigns.
Start evolving them.

Flywheel by Agent Labs. The marketing engine that builds, tests, and optimizes itself.

rocket_launch Apply for Private Beta Explore DataSpec